It’s easy to convince yourself not to talk about science. You tell yourself…
„Chemistry begins in the stars. The stars are the source of the chemical elements, which are the building blocks of matter and the core of our subject.“
You may wish to share regular updates in the form of a newsletter, press releases or a less formal blog on your website. The idea is to describe the latest developments clearly enough to make the information accessible to your target audience.
If the amount of research involved is reasonable and sources can be accessed directly, you can expect to pay €300 for an informative press release or similar text that speaks to your target audience in German and covers one standard page (1800 characters or ca. 300 words).
For texts to be written in English, I will include a round of proofreading by a native speaker in my quote.
I write news articles for science magazines on a regular basis. You can find a list of my published pieces in the ORCID database.
… involves careful planning to ensure that your own content and concepts are communicated effectively. This was covered by the introductory training course I took in 2020 through the Düsseldorf-based German Academy for Public Relations. Communicating clearly through written scientific texts is what I do best.